Press Releases and the Bible
Published in
6 min readApr 27, 2021
One day I was reviewing a press release for one of my books. If you’ve ever commissioned a ‘specialist’ to prepare one (or a series of releases) for you then you might have a feel for the embarassment that I felt when I read it. Many of these writers really do go way over the top with their prose.
Is my book really that good?